Götz Bachmann is Professor for Digital Cultures at the Institute for Culture and Aesthetics of Digital Media and convenor of the Bachelor Major Digital Media at Leuphana University, Germany. He is also currently a Visiting Fellow at Stanford. He is an ethnographer, with former fieldwork among warehouse workers, saleswoman, and cashiers in Germany, and among Japan’s Nico Chuu. He also authors the German children’s comic series KNAX.